12 5 33 Magazine is a 96-page publication highlighting the spirit of craft, the passion for creation, and the penchant for disruption of the people behind the rich industries of the distilled, the fermented, the nonalcoholic, and functional zero-proof spirits and drinks. Released three times each year, the magazine seeks to celebrate the stories, the landscape, the destinations, and the traditions—both new and old—that have the ability to bring people together in community.
12 5 33 Magazine pays homage in name to the repeal of prohibition and while it has often been thought of as a uniquely American movement or a failed, noble experiment, prohibitionism and temperance was truly a global movement that sought to strengthen international norms addressing human rights, human dignity, and human equality. Its nuanced history is one that our team recognizes, as we raise a glass to the people who have come before and those who have yet to redefine this dynamic landscape, and their stories across the globe.